一、1995年市场环境分析 1.经济起飞阶段的到来和较低的实际消费水平为市场容量的扩大提供了持续稳定的基础。(1)今后20～30年内将是我国经济的起飞时期,在这段时期内,我国的经济实力将迅速增强,人民生活水平显著提高,将跨越小康逐步进入中等富裕水准。其基本特点是人们的消费需求将不断扩大,城乡居民将从数量增加和质量提高两个方面对衣、食、住、用、行等商品性消费保持旺盛的需求。(2)农村市场潜力巨大。目前我国农村居民中,一部分家庭已提前进入了小康,8000万人尚处于贫困状态,占主体地位的家庭 I. Analysis of the market environment in 1995 1. The arrival of the economic take-off stage and lower actual consumption level provided a stable and stable basis for the expansion of market capacity. (1) In the next 20 to 30 years, China’s economy will take off. During this period, China’s economic strength will increase rapidly, and the people’s living standards will increase significantly, and they will gradually enter a moderately wealthy state across well-to-do. Its basic characteristic is that people’s consumption demand will continue to expand, and urban and rural residents will maintain strong demand for clothing, food, shelter, use, transportation and other commodity consumption from the aspects of increasing quantity and improving quality. (2) The rural market has great potential. At present, among rural residents in China, some families have entered the well-to-do in advance, and 80 million people are still in a state of poverty.