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椰子水是欧美饮料界的新宠,多年来,汽水和碳酸饮料一直垄断着美国饮料市场,但随着近年人们对健康的重视,椰子水这类的健康饮料正日益红火,过去两年,椰子水这类健康饮料的需求增长了十倍。进入中国市场以来,Vita Coco(唯他可可)也迅速在这片新兴市场攻城略地,今年,可口可乐旗下的椰子水品牌Zico也正式进入中国市场。椰子水这款饮料是怎么红起来的?Vita Coco又在中国市场做了什么?
Coconut water is the new darling of the European and American beverage industry. Over the years, soft drinks and carbonated drinks have been the monopoly of the U.S. beverage market. However, with the emphasis on health in recent years, such healthy drinks as coconut water are booming. In the past two years, coconut water The demand for such health drinks has increased tenfold. Since its entry into the Chinese market, Vita Coco has also quickly lost ground in this emerging market. This year, Zico, Coca-Cola brand under Coca-Cola, officially entered the Chinese market. Coconut water How is this drink red? Vita Coco done in the Chinese market?