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新媒体的快速发展,并没能削弱传统媒体在新闻舆论监督方面的优势。浙江卫视《今日聚焦》栏目用三年的新闻实践传递了正面宣传的价值和能量,是新媒体语境下主流媒体构建“正能量场”的典范之一。本文试图从栏目的宗旨、运行的机制、传播的效能和影响力诸方面进行探讨,论述该栏目在促动政府改进制度、优化政策、完善法制等方面所作出的诸多贡献,论证新闻舆论监督有着无可替代的正面宣传价值,以期为传统主流媒体创新舆论监督形式、提升新闻传播价值、捍卫正面宣传传播体系提供参考。
The rapid development of new media has not weakened the advantages of traditional media in the supervision of news media. Zhejiang TV’s “Focus Today” section conveys the value and energy of positive propaganda with three years of press practice, and is one of the models for mainstream media to build a “positive energy field” in the context of new media. This article tries to explore the purpose of the column, the operation mechanism, the effectiveness and influence of communication, discussing the contribution made by the column in promoting the government to improve the system, optimizing the policy and improving the legal system. The demonstration of public opinion supervision has Irreplaceable value of positive publicity, with a view to the traditional mainstream media innovation in public opinion form of supervision, enhance the value of news media, to defend the positive publicity and communication system to provide a reference.