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随着互联网的出现,产业融合的趋势日益显著,传统媒体面临着适时创新发展的大好机遇和严峻挑战。本文对媒介融合进行概述,以华西都市报布局电商的媒介融合为例,对华西都市报进军电商的媒介融合面临的物流和渠道、产品质量、行业竞争、复合型人才等方面问题进行分析,从加强统筹规划、运用互联网思维和创新盈利模式等方面对媒介融合发展的对策进行了探讨。
With the advent of the Internet, the trend of industrial convergence has become increasingly evident. Traditional media are facing great opportunities and severe challenges in timely and innovative development. This article gives an overview of media convergence. Taking the media convergence of E-commerce in WXCD as an example, this paper analyzes the problems of logistics and channels, product quality, industry competition and compound talents faced by media integration of Huaxi metropolis into military e-commerce , Discussed the countermeasures of media convergence development from the aspects of strengthening overall planning, using Internet thinking and innovative profit model.