随着全球经济的迅速发展和竞争的加剧,企业文化对企业的发展起着越来越重要的作用。研究表明:一方面企业文化是形成企业竞争优势的一项重要战略资源;另一方面企业文化对企业的变革产生着非常重要的作用,是企业变革管理的一项重要内容。世界管理大师汤姆彼得斯说:“企业文化是企业的生存基础、发展动力和行为准则,是成功的核心。”但在现实生活中,不少企业的管理人员对企业文化并没有很好地理解,他们要么任意夸大企业文化的作用,要么根本不重 With the rapid development of the global economy and the intensified competition, the corporate culture plays an increasingly important role in the development of enterprises. The research shows that on the one hand, the corporate culture is an important strategic resource that forms the competitive advantage of the enterprise. On the other hand, the corporate culture plays a very important role in the reform of the enterprise and is an important part of the enterprise’s change management. Tom Peters, world master of management, said: “Corporate culture is the basis for business survival, motivation and code of conduct, which is the core of success.” But in real life, managers of many enterprises do not have a good corporate culture To understand, they either arbitrarily exaggerated the role of corporate culture, or not at all