收取通道费用是我国连锁超市目前的主要赢利模式,随着国内市场的全面开放和国外零售巨头的入驻,通道费用赢利模式将阻碍国内超市的后续发展。因此连锁超市转换赢利模式,加强与供应商的合作,利用超市直接了解与掌握目标顾客需求信息这一优势,通过实施差异化规模经营,选择、锁定乃至渗透供应商,共同开发市场、开发商品,是连锁超市稳定发展的根本。 With the opening up of the domestic market and the entry of foreign retail giants, the channel profit-taking model will hinder the follow-up development of domestic supermarkets. Therefore, the supermarket chain changes its profit model, strengthens its cooperation with its suppliers, uses supermarkets to directly understand and grasp the advantages of target customers’ needs and information, and through the implementation of differentiated scale management, selection, lock-in and even infiltration of suppliers to develop markets, develop products, Supermarket is the steady development of the fundamental.