大规模定制有超过以往生产模式的优势,更能适应网络经济和经济技术国际一体化的竞争局面。当前,中国特色社会主义进入新时代,我国社会主要矛盾已经转化为人民日益增长的美好生活需要和不平衡不充分的发展之间的矛盾。而所谓充分发展的内涵,其中之一就包括满足人们日常生活的个性化需求。这再一次强调了制造业要向大规模定制化生产转型的重要性。我国学者祈国宁教授认为,大规模定制是一种集企业、客户、供应商、员工和环境于一体,在系统思想指导下,用 Mass customization has more advantages than the previous mode of production, and can better adapt to the competitive situation in the international integration of network economy and economy and technology. At present, the socialism with Chinese characteristics has entered a new era. The major social contradictions in our society have now been transformed into the contradictions between the growing needs of a better life and unbalanced development. The so-called fully developed connotation, including one to meet people’s daily needs of individual needs. This once again emphasizes the importance of the transformation of manufacturing to large-scale customized production. Professor Qi Guoning, a scholar in our country, believes that mass customization is a process of integrating enterprises, customers, suppliers, employees and the environment into one. Under the guidance of systematic thinking,