经过调查发现,南宁市的琴行可分为综合型、单一品牌型、单一乐器型、二手型四类,并具有中心扩散分布、销售与教学结合、经营外国乐器较多等特点。基于对其中两家琴行的个案调研可知,琴行的音乐培训不仅可以直接营利,还可以带动乐器销售。在与考级活动结合后,其师资较为专业化,其学生多为青少年和纯粹的成年人器乐爱好者,中档乐器的销量较好,且音乐活动创造的文化符号可作为其营销资本。另外,琴行在对考级人员的音乐历史文化修养及音乐审美积淀的培养方面尚有改进的必要性和潜力。 After investigation, it is found that the piano shops in Nanning can be divided into four types: integrated type, single brand type, single musical instrument type and second-hand type. They also have the characteristics of diffusion spread, sales and teaching, and more foreign musical instruments. Based on the case studies of two of the pianos, we can see that Piano’s music training can not only directly benefit but also promote the sale of musical instruments. After being combined with the test-taking activities, the teachers are more specialized. Most of their students are teenagers and purely adult instrumental music lovers. The sales of mid-range musical instruments are good, and the cultural symbols created by the music activities can serve as their marketing capital. In addition, the piano has the necessity and potential for improvement in the examination personnel’s music history and culture cultivation and musical aesthetic accumulation.