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经济发展至今,市场需求已经进入了用户满意时代,在工程机械市场中满足用户需求的竞争已经愈演愈烈。用户满意程度影响到用户对制造商品牌的期待、信赖程度,制造商的一切努力归结到用户满意度水平的高低,体现出产品和服务满足市场需求程度。满足用户需求程度高低,反映出为制造商带来的效益水平,映射出制造商在后市场发展中的竞争潜力。
Economic development so far, the market demand has entered the era of customer satisfaction, in the construction machinery market to meet the needs of users of the competition has intensified. User satisfaction affects the user’s expectations of the manufacturer’s brand, the degree of trust, manufacturers all efforts attributed to the level of customer satisfaction level, reflecting the products and services to meet market demand. Satisfying the level of user needs reflects the level of efficiency benefits for manufacturers and the potential for competition among manufacturers in the aftermarket.