镇江市内有“三怪”:镇江香醋、水晶肴蹄、锅盖面。古人的恩赐,今人的光大,现已成为镇江饮食文化的经典之作。为使镇江香醋香飘万里、名扬四海、久传于世,就必须发挥其名牌优势,实现规模经营,才能达到振兴地方经济的真正目的。 一、树名牌削杂牌,维护品牌形象 镇江香醋生产厂家众多,省内外也比比皆是。虽然“恒”字辈打出同一旗号,但产品质量却良莠不齐,以致消费者难辨真伪,严重影响镇江香醋的声誉。为此政府有关部门应进行全方位的干预和协调,积极扶持龙头企业恒顺、恒丰集团多产多销“金梅”、“金山”、“北崮山”牌镇江香 Zhenjiang City, there are “three strange”: Zhenjiang vinegar, crystal chopsticks, pot cover. The gift of the ancients, today’s glory, has become a classic diet culture in Zhenjiang. In order to Zhenxiang Vinaigrette fragrance miles, known in the world, long spread in the world, we must play its brand name advantage, to achieve scale management, in order to achieve the real goal of rejuvenating the local economy. First, brand-name shoddy trees, brand image maintenance Zhenjiang many vinegar manufacturers, both inside and outside the province are everywhere. Although the “constant” generation play the same banner, but the product quality is mixed, making it difficult for consumers to distinguish authenticity, seriously affecting the reputation of Zhenjiang vinegar. To this end the relevant government departments should conduct a full range of intervention and coordination, and actively support the leading enterprises Hengshun, Hengfeng Group, more and more sales “Jinmei”, “Jinshan”, “Beibei Mountain” brand Zhenjiang