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中国西部电视的新贵——贵州卫视日前在上海召开西部定位战略说明会,向新闻界和广告客户正式公布贵州卫视全新的战略定位——西部黄金卫视,并通过 SOHU 网站对说明会进行了全程现场直播。贵州卫视的这一战略定位显然蓄谋已久。贵州电视台台长李新民表示,贵州卫视多年来在全国一直保持着很好的覆盖和收视率,通过对央视一索福瑞媒介研究公司2002年1月至6月西部12省区的收视报告分析,贵州卫视的收视千人数和收视相对份额位居全国31家省级卫视第一位。从各项指标评判表明,贵州卫视在西部地区呈绝对优势,打造“西部黄
Upstate TV in Western China - Guizhou Satellite TV held a strategic orientation meeting in western China recently to announce to the press and advertisers a new strategic positioning of Guizhou Satellite TV - Western Golden Satellite TV and conducted a full-scale on-site explanation session through the SOHU website Live. Guizhou Satellite TV’s strategic positioning has clearly been a long time ago. Li Xinmin, director of Guizhou TV Station, said Guizhou Satellite TV has enjoyed good coverage and ratings all over the country for many years. According to CCTV’s analysis of the ratings report released by Forrester Media Research in January-June 2002 in the 12 western provinces and autonomous regions, Guizhou Satellite TV ratings and the relative number of viewers ranked the top 31 provincial satellite TV. Judging from the indicators show that Guizhou Satellite TV in the western region was an absolute advantage to create ”western yellow