在出口下降的困境中,上海、天津的外贸企业勇于创新贸易方式,通过国际连锁网络扩大出口,为困境中的外贸企业探索出一条发展途径。国际连锁经营是指国际上经营同类商品,使用统一商号的一批企业,在同一总部的管理下,共同经营,共享规模效益。这一崭新的经营方式,使零售批发的界限、国内贸易与国际贸易的界限被打破,近年来在世界上迅速兴起,90年代一些国际知名的国 In the predicament of declining exports, foreign trade companies in Shanghai and Tianjin are brave about innovating their trade methods and expanding their exports through international chain networks, thus exploring a development path for distressed foreign trade companies. International chain management refers to a group of enterprises that operate the same kind of goods in the world and use a unified company name. Under the management of the same headquarters, they operate together and share economies of scale. This new mode of operation has caused the boundaries of retail and wholesale, the boundaries between domestic trade and international trade to be broken, and has rapidly emerged in the world in recent years. Some internationally renowned countries in the 1990s