伦理经营是符合社会伦理文化地从事企业各项活动 ,也是企业管理的一种“软化”趋势。企业经营仅靠“硬”管理已难以适应日趋变幻的经济环境 ,很大程度上依赖于对企业要素与伦理经营的融合。综合考察 ,本文对现代伦理经营的思路和特征进行分析 ,提出十大软化趋势 ,有利于企业文化管理登上新台阶。 Ethical management is in line with social ethics and cultural activities in all business activities, but also a business management of the “softening” trend. It is hard to adapt to the ever-changing economic environment by relying solely on “hard” management. It relies heavily on the integration of business elements and ethical management. Based on a comprehensive survey, this article analyzes the thinking and characteristics of modern ethical management and proposes ten major tendencies that are conducive to the management of corporate culture to a new level.