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文字艺术承担着信息传递视觉化作用,是视觉沟通的主要媒介物。文字的表现方式具有多样性,既有审美形式规律又有极大的自由表现空间,在平面设计中可以变化丰富。文字自身结构具有视觉型、图形性,字体的造型变化构成了各种形状和特征,使“读的符号”变为“看的形态”。文字的形态变化和组合方式的变化,使文字以点、线、面的形式构成了设计的最基本元素,是其它任何元素无法取代的。利用文字的视觉传递与审美规律,寻求和创造更加丰富多彩的个性化、风格化的视觉语言形式。
Text art undertakes the visualization of information transmission and is the main medium of visual communication. The way of expression of words has diversity, both the laws of aesthetic form and the great freedom of expression space, can be rich in graphic design. The structure of the text itself has a visual, graphical, font shape changes constitute a variety of shapes and characteristics, so that “read symbol ” into “look at the form ”. Changes in the form of the text and the combination of changes in the way the text to point, line, surface form the most basic elements of design, is irreplaceable by any other element. Use the visual transmission of text and aesthetic rules to seek and create a more colorful and personalized stylized visual language.