中华老字号,作为承载着中华民族经济、文化、民族、传统故事的民族品牌,凝聚着无数中国人的感情。振兴中华老字号,不仅是对一个品牌、一个行业的振兴,更是对国家的振兴、民族的振兴,是对民族自信、文化自信的有力传播和弘扬“纷纷刀剪铺如麻,认取招牌有数家。外客欲将真货选,不知谁是老王麻。”那天偶然读到这首描写“王麻子刀剪”的北京竹枝词,不由得引发了我对民族品牌的一些思考。王麻子刀剪铺开业于 The old Chinese brand, as a national brand carrying the economic, cultural, ethnic and traditional stories of the Chinese nation, embodies the feelings of countless Chinese. The revitalization of the old Chinese brand is not only a rejuvenation of a brand and an industry, but also a rejuvenation of the country and rejuvenation of the nation. It is a powerful communication and promotion of national self-confidence and cultural self-confidence. “ There are a few. Foreign customers want to be the real thing election, I do not know who is the old Wang Ma. ”Occasionally read this portrayal of“ Wang Mazi Daojian ”Beijing Zhuzhici, could not help but trigger my thoughts on the national brand. Wang Mazi knife scissors shop opened in