《福布斯》杂志与纽约的维瓦尔迪伙伴调查公司合作,选出了过去4年全球20大高增长品牌。第1位:苹果电脑过去4年品牌价值升幅:38%当选原因:旗下 iTunes 网站已卖出4亿多首歌曲。苹果电脑的业务,曾一度惨不忍睹,直至2001年推出第一部能支持 Windows 系统的 iPod,情况才有回升之势。目前 iPod 是品牌主要收入来源之一,不过其成功关键,还是 iTune 音乐商店。2003年,苹果在 Forbes magazine and Vivaldi Partner Survey Company in New York cooperated to select the top 20 global high-growth brands in the past four years. No. 1: Apple Computer’s brand value increase in the past 4 years: 38% was elected: Its iTunes website has sold more than 400 million songs. Apple Computer’s business was so catastrophic that it was not until 2001 that the first iPod that supported the Windows system was able to pick up. The current iPod is one of the major sources of revenue for the brand, but the key to its success is the iTune Music Store. In 2003, Apple was