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3月中旬,在“国际图书出版的数字产品开发与网络营销”高级研修班上,中国出版人深切感受到了美国出版业的实证主义精神和读者至上理念。3月中旬,一场中美出版界交流的盛会在上海拉开帷幕。在新闻出版广电总局教育培训中心和上海新闻出版教育培训中心联合举办的“国际图书出版的数字产品开发与网络营销”高级研修班上,纽约州立大学国际中心的出版项目主任罗伯特·E·班奇教授、企鹅兰登书屋的资深在线营销经理克里斯·西格弗莱兹以及美国阿布拉姆斯图书公司数
In mid-March, Chinese publishers deeply felt the positivism and reader-first philosophy of the publishing industry in the United States at the Advanced Seminar on Digital Product Development and Internet Marketing for International Book Publishing. In mid-March, a grand gathering of Sino-U.S. Press circles was opened in Shanghai. At the Advanced Study Course on Digital Product Development and Internet Marketing for International Book Publishing jointly organized by Education and Training Center of Press, Publication, Administration and Press Center of Shanghai Press and Publication Education and Training Center, Robert E. E, Director of Publication Project of International Center for New York State University Professor Bench, Chris Sigoffs, Senior Online Marketing Manager, Random House, Penguin Random House, and Abrams Book Company, USA