一、引言在全球化的背景下,我们与国外的交流日趋紧密,旅游行业对外开放的力度与广度都不断加强。旅游翻译从一个侧面反映了我国对外交流及人文环境建设的水平。随着宣传意识的增强,旅游翻译的质量已大为提高,但现实中国外民众对我们旅游翻译的认 I. INTRODUCTION In the context of globalization, our exchanges with foreign countries have become closer and closer. The strength and breadth of the tourism industry opening to the outside world have been continuously strengthened. Tourism translation reflects the level of China’s foreign exchange and cultural environment from one aspect. With the promotion of awareness raising, the quality of tourism translation has been greatly improved, but the reality of Chinese people outside of our understanding of tourism translation