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由于味千自去年以来业绩持续下滑,有业内人士分析,味千大规模推出副牌,或为应对当前餐饮市场压力。但就目前表现来看,这些副牌对业绩拉动作用并不明显,味千能否借副牌翻身还有待观察。近日,东西烧品牌上海首店开业。同味千拉面的其他副牌一样,鲜有消费者知道这一品牌是味千旗下的副牌。记者也是通过味千拉面官网信息以及味千门店工作人员介绍才获知,味千拉面目前已有十多个子品牌。然而记者调查发现,这些子品牌规模普遍较小,在市场上几乎看不到踪影。由于味千自去年以来业绩持续下滑,有业内人士分析,味千大规模推出副牌,或为应对当前餐饮市场压力。但就目前表现来看,
Due to Ajisen’s performance since last year continued to decline, insiders analysis, Ajisen launched a large-scale licensing, or to cope with the current pressure on the restaurant market. However, at present, the performance of these decks is not obvious for the performance pull. It remains to be seen whether Ajisen can turn over by using the decks. Recently, Dongsheng Burning brand opened its first store in Shanghai. As with the other decks of Ajisen Ramen, few consumers know that this brand is the next card of Ajisen. The reporter also learned through Ajisen Ramen official website and Ajisen shop staff was informed that Ajisen Ramen now has more than 10 sub-brands. However, the reporter found that these sub-brand size is generally small, almost disappeared in the market. Due to Ajisen’s performance since last year continued to decline, insiders analysis, Ajisen launched a large-scale licensing, or to cope with the current pressure on the restaurant market. However, the current performance,