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2012年被称为新媒体元年,之后种种事实证明,新媒体对传统媒体的冲击已经势不可挡。2013年,移动互联网成为新的热点,依托移动互联网平台的各类新媒体犹如雨后春笋般涌出来,不少与广播相关联或类似的声音媒体也纷纷浮出水面,移动互联平台为广播再次“破茧而出”提供一个全新的渠道,广播收听市场悄然生变。本文根据赛立信媒介研究在70个重点城市的广播受众研究及收听率调查结果,分析2013年中国广播收听市场的主要特点与趋势。
2012 was called the first year of new media, after which various facts proved that the impact of new media on traditional media has been unstoppable. In 2013, the mobile Internet has become a new hot spot. All kinds of new media relying on the mobile Internet platform have sprung up like mushrooms. Many sound media associated with or similar to the broadcast have also surfaced and the mobile internet platform has broadcast again. Broke out of cocoons "to provide a new channel, quietly changing the radio listening market. This article analyzes the main features and trends of China’s broadcast market in 2013 based on the survey of audiences in the 70 major cities and the results of the survey conducted by Ericsson Media Research.