我们山东煤矿莱芜机械厂建于1966年,有职工1500多人。1993年新领导班子接手时,已经形成了800多万元的潜亏。现在,经过不到三年的治理,已经初见成效。在这期间,我们不断强化公关意识,运用公关策略,并且让公关贯穿于企业全部经营活动的始终。主要有: 产品开发公关近几年,在技术人员并不富余的情况下,通过课题组承包,每年开发10个左右的产品。仅1994年就开发了15个新产品,其中有12个上市。这个成绩的取得主要靠公关。这就是与政府经济管理部门、大专院校、科研单位和用户现场的四结 Our Shandong Coal Mine Laiwu Machinery Factory was built in 1966 and has more than 1,500 employees. When the new leadership team took over in 1993, it has already formed a potential loss of more than 8 million yuan. Now, after less than three years of governance, it has achieved initial success. During this period, we continued to strengthen public relations awareness, use public relations strategies, and allow public relations throughout the entire business activities of the company. The main ones are: Product Development Public Relations In recent years, under the circumstance that technical personnel are not rich, we have contracted and developed about 10 products each year. Only 15 new products were developed in 1994, of which 12 were listed. The achievement of this achievement mainly depends on public relations. This is the four knots with the government economic management department, universities, research institutes and users.