论文部分内容阅读
当前,都市报业竞争激烈。从北京五家都市报的比较研究中可以看出它们存在着趋同化与差异化等共同特点。趋同化表现为:定位趋同,重视社会新闻报道,强化地域性、服务性等。差异化则表现在:时政新闻宣传方面各显神通,社会、市民新闻报道八仙过海,图片新闻报道各显风采等。这些特点,将在今后继续影响着它们各自的生存与发展。
At present, the city newspaper is highly competitive. From the comparative study of the five metropolis newspapers in Beijing, we can see that they have the common characteristics of assimilation and differentiation. Convergence of performance as follows: positioning convergence, emphasis on social news reports, and strengthen regional, service and so on. Differentiation is manifested in: political news propaganda each supernatural power, social, citizen news reports Eight Immortals, pictures of the news and other prominent style. These characteristics will continue to affect their own survival and development in the future.