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天津广告业的现状与天津所处的地理位置有非常重要的关系。作为中国广告业的二线城市,天津广告业近20年来发展迅速,目前已有广告公司2000多家,营业额每年都以 25％以上的速度增长。但从总体上看,天津的大多数广告公司规模小,专业化程度不高, 仍处于一般水平运作状态。虽然天津是我国北方最大的港口开放城市,泰达开发区内拥有40多家全球500强企业,客户资源雄厚,但天津距北京仅120公里,国际大企业几乎全都到北京去寻找门当户对的4A公司。2002年,天津广告业年营业额为294719万元,仅为北京的19．94％,为上海的20．25％,甚至低于广东、浙江、江苏、山东等省只排名全国第七。
The status quo of Tianjin’s advertising industry and the geographical location of Tianjin have a very important relationship. As a second-tier city in China’s advertising industry, the advertising industry in Tianjin has been developing rapidly in recent 20 years. At present, there are more than 2,000 advertising agencies and the turnover has been growing by more than 25% each year. However, on the whole, most of the advertising agencies in Tianjin are small in scale and low in specialization and are still in a state of general operation. Although Tianjin is the largest port open city in the north of China, TEDA has more than 40 Fortune Global 500 companies with strong customer resources. However, Tianjin is only 120 km away from Beijing. Most of the major international companies have come to Beijing to look for 4A company. In 2002, the annual turnover of advertising industry in Tianjin was 2.94719 trillion yuan, accounting for only 19.94% of Beijing and 20.25% of that of Shanghai, even ranking seventh in the country only in Guangdong, Zhejiang, Jiangsu and Shandong provinces.