危机沟通是企业应对危机事件的必然举措,其有效性对企业危机管理的成败有着显著的影响。在学者们研究的基础之上,以现有理论为指导,试图构建一个有效的危机沟通判定体系,并运用其来分析丰田汽车公司在2009～2010年大规模召回事件中的危机沟通表现,以启发企业更好地开展危机沟通。 Crisis communication is an inevitable measure for enterprises to deal with crisis events, and their effectiveness has a significant impact on the success or failure of enterprise crisis management. Based on the research of scholars and under the guidance of existing theories, this paper attempts to construct an effective crisis communication judgment system and use it to analyze the crisis communication performance of Toyota Motor Corporation in the large-scale recall from 2009 to 2010. Inspire businesses to better communicate crisis.