论文部分内容阅读
零售商坐拥海量用户数据,这些一手的用户购买行为数据,能更好地知道消费者什么时候需要什么产品。通过建立数字化媒介购买平台,零售商能否利用好这些数据服务供应商?
Retailers sitting on massive user data, these first-hand users to purchase behavioral data, to better know when consumers need what products. By establishing a digital media buying platform, retailers can make good use of these data service providers?