竞争,对今天的国内计算机厂商而言,早已是司空见惯、习已为常了,这不仅仅体现在广告、销售渠道、客户服务等传统竞争领域,而且,也已逐步渗透到促销方式(或曰市场开拓、市场策划等)这一相对较深层的领域里来了。特别是进入1995年以来,国内外各大计算机厂商纷纷推出了名目繁多、手法各异的种种促销方式,其创意之奇、影响之大,令人眼花缭乱、叹为观止。以下仅就笔者个人观察略述一二。 Competition, for today’s domestic computer manufacturers, has long been commonplace and has always been learned, not only reflected in the traditional areas of advertising, sales channels, customer service competition, but also has gradually penetrated into the promotion (or Market development, marketing planning, etc.) in this relatively deeper area came. Especially since 1995, all major computer manufacturers at home and abroad have introduced a variety of promotional methods with various styles and different ways. Their creative surprises and great influence are dazzling and spectacular. The following is only a brief overview of the author’s personal observation.