论文部分内容阅读
近期高档酒市场成了业内人士关注的焦点。酒鬼酒作为20世纪80年代崛起的高档文化酒的典范,一直为业内外人士所关注。记者为此专门采访了湖南酒鬼酒销售有限公司总经理李伟。记者:酒鬼酒在上世纪80年代末一举成功,您认为其成功的本质原因是什么?在文化成分、市场机遇、营销操作、管理等方面,对酒鬼酒成功和发展影响最大的因素是什么?
The recent high-end wine market has become the focus of attention in the industry. As an example of high-end cultural wine that emerged in the 1980s, alcoholic liquor has always been of concern to people in and outside the industry. The reporter interviewed Li Wei, general manager of Hunan Liquor Liquor Sales Co., Ltd. for this purpose. Reporter: Alcoholic liquor was successful at the end of the 1980s. What do you think is the essential reason for its success? What are the factors that influence the success and development of alcoholic liquor in terms of cultural composition, market opportunities, marketing operations, and management?