上海是黄酒传统消费市场,市场规模达21万千升,最近2年销量保持13%增长.6元以上的价格带增长,带动最近3年销售额增长率达到16%。KA 的销售所占的比重大幅度上升(24%跃至32%).KA 的销售数量非常大,特别是大卖场的销售数量约为一般超市的9倍。便利店的年平均增长率为12%,大卖场为47%。便利店持续增长.今后将更加成为重要销售渠道。杂货店销量持续略微减少(店铺数量减少为主要原因)。餐饮市场稳定增长,特别是中高档餐饮,销售数量约为普通餐 Shanghai is a rice wine traditional consumer market with a market size of 210,000 liters and a sales growth of 13% in the recent two years, with growth of more than RMB6 and driving sales growth of 16% in the recent three years. KA’s share of sales increased significantly (24% jumped to 32%). KA’s sales are very large, especially the number of supermarkets sales of about 9 times the average supermarket. Convenience stores average annual growth rate of 12%, supermarkets for 47%. Convenience stores continue to grow, and will become more important sales channels in the future. The sales of groceries continued to decrease slightly (the decrease in the number of stores was the main reason). Stable growth of the catering market, especially in high-end restaurants, sales of about ordinary meal