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家电下乡需要打好“信息战”《2009中国农村家电消费调查报告》中指出,有39.2%的农村消费者没有听说过家电下乡政策,35.6%的消费者对具体细节不清楚,28.8%的消费者不知道具体补贴的产品品类。在知晓补贴政策的消费群体中,只有33.9%知道正确的补贴方式。
Appliances to the countryside need to lay “Information war ” “2009 China rural household electrical appliances consumption survey” pointed out that 39.2% of rural consumers have not heard of the policy of home appliances to the countryside, 35.6% of consumers are not clear about the specific details 28.8% of consumers do not know the specific subsidy product category. Only 33.9% of consumers who know the subsidy policy know the correct way of subsidy.