论文部分内容阅读
谁是你的劲敌?该如何击败对手?你比对手强在哪里?你和对手的差异在哪里?营销教科书会告诉你:要做市场的第一进入者;不要进入拥挤的市场;关注竞争者的一举一动:差异性是制胜法宝,一定要跟同行有明显区别。Mike Schultz发现服务公司的人花了很多时间担心和应对其他提供相似服务的公司,于是他在marketingpros.com上发表《不要担心你的竞争对手》(Don’t Worry About Your Competition,Let Them Worry About You)一文,告诫经营者,忘记教科书的教条,大胆跳进红海。
Who is your rival? How to defeat your opponent? Where are your opponents? Where is the difference between you and your opponent? Marketing textbooks will tell you: to be the market’s first entrant; to not enter crowded markets; to focus on competitors Every move: the difference is the magic weapon to win, we must have a clear distinction with their peers. Mike Schultz found that service company people spent a lot of time worrying and responding to other companies that offer similar services, so he published “Do not Worry About Your Competition,” at The Marketing Worms About.com You, a text, warned operators, forget the textbooks of dogma, bold jump into the Red Sea.