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当轿车越来越成为大众消费品时,汽车文化逐渐被广大厂商与消费者所关注。汽车文化来源于社会大众的价值诉求,根植于汽车设计者与消费者一致的价值共鸣。世界汽车文化发展历程也证明了这一点:德系车严谨科学、美系车强劲宽大、日系车精益求精、欧系车浪漫放逸,都与其所处的社会文化与群体的价值诉求紧密相连。中国汽车文化同样决定于社会文化背景,同样需要本土汽车设计者与消费者共同来实现。
When cars become more and more mass consumer goods, the car culture is gradually being concerned by the majority of manufacturers and consumers. Car culture comes from the value of the community aspirations, rooted in the consistent value of car designers and consumers resonance. The history of car culture in the world also proves this: German cars are scientifically rigorous, with strong and generous US cars, excellent Japanese cars and a romantic escape from European cars, all closely linked with the values and demands of the social culture and groups in which they operate. Chinese car culture also depends on the social and cultural background, the same need for local car designers and consumers together to achieve.