从6月10日开始,苹果公司展开了5000亿美元的全美平面和电视广告,主角皆为原先使用微软Windows 操作系统,而后转而投入 Apple 的怀抱,成为 Macintosh 的爱用者。这一系列的广告将由这些人现身说法,以个人且非正式性的态度阐明由 Windows转换成 Macintosh 之后的感觉。这是继1998年 Apple展开“Think Different”系列广告后,最大手笔的广告活动。苹果电脑目前在美国市场仅占5%左右的份额,在其余95%的 PC 机用户中,绝大多数使用微软的Windows 系统。在过去的一年半里,苹果公司推出了一系列设计前卫的电脑,改进了操作系统,还开设了全国连锁店,市场份额已趋向稳定。苹果电脑公司6月18日表示,由于需求低迷,公司将本季度的收入和预期下调了10%。公司预计在截 Starting June 10, Apple launched a $ 500 billion U.S. national print and television commercial featuring protagonists using the Microsoft Windows operating system and later turned Apple into Apple’s beloved Macintosh user. The series of ads will be presented by these people, with a personal and informal attitude to clarify what it takes to convert from Windows to Macintosh. This is the second in 1998, Apple launched the “Think Different” series of ads, the biggest advertising campaign. Apple currently accounts for only about 5% of the U.S. market, with the vast majority of the remaining 95% of PC users using Microsoft’s Windows operating system. For the past year and a half, Apple has introduced a series of avant-garde computers, improved operating systems, and opened national chains to gain market share. Apple Computer said on June 18 that the company cut its revenue and forecast for the quarter by 10% due to sluggish demand. The company is expected to cut off