在全球经济一体化和我国已经加入WTO的背景下,我国企业走出国门参与国际市场竞争已成为大家的共识。陶瓷行业能否在更大范围内和更高层次上走向国际市场,实现跨越式发展目标,往往关系着我国陶瓷行业的发展前途。然而,面对实力强大的跨国公司和国际强势陶瓷品牌的冲击,我国陶瓷 Under the background of global economic integration and China’s accession to the WTO, it has become the consensus of all that Chinese enterprises go abroad to participate in the competition in the international market. Whether the ceramic industry can go to the international market on a larger scale and at a higher level and achieve the goal of leapfrog development often has a bearing on the development of China’s ceramics industry. However, the face of powerful multinational corporations and the impact of strong international ceramic brands, China’s ceramics