“小小H”(网名)是个喜欢美食摄影的豆瓣用户,她关注了一些很红的豆瓣用户,比如“晴天小超人”、“小白素食记录”。2011年3月过后,“小小H”发现,他们越来越多地把自己拍的菜都传到一个叫“下厨房”的网站。这家2011年3月上线的美食分享网站用户发展迅速。到2011年底,下厨房手机APP下载量已经超过百万;截止到2012年10月,这个数据到了400多万,下厨房网站也有了70多万注册用户,平均每天注册接近3000人。“以前(上传的菜品)被赞二三十次就能上主页,现在需要六七十次才有机会。”有阵 “Little H ” (net name) is a watercress user who likes food photography. She is concerned about some very red watercress users, such as “Sunny Little Superman ”, “Little White Vegetarian Record ”. After March 2011, Little H noticed that they were increasingly sending their own dishes to a site called Kitchen. This March 2011 online food sharing website users are growing rapidly. By the end of 2011, more than 1 million downloads were made of kitchen mobile apps in the kitchen sector; as of October 2012, this number had reached over 4 million; the next kitchen website had more than 700,000 registered users, with an average of nearly 3,000 registered daily. “Before (uploaded dish) was praised twenty or thirty times on the home page, now need sixty or seventy times to have a chance. ”