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目前,中国彩电市场供大于求,库存积压多,故“降价”已成为消费的一种手段,这对消费者而言,亦喜亦忧,“喜”的是可以低价钱购买一台大屏幕彩电,而“忧”的是“鱼龙混杂”,一些劣机抛售。据市场调查分析主要有以下几种原因: 1.陈年库存机:据悉:到1998年底,全国彩电厂库存约有1500万台(主要是中小屏幕),其中有很大部分是二三年以上库存机。厂家原本指望在春节前的旺季乘机脱手,但由于市场疲软,所以约有700～800万
At present, China’s color TV market is in excess of supply, and there is a lot of inventories. Therefore, “price reduction” has become a means of consumption. This is also a good thing for consumers. “Hi” can buy a big screen at a low price. TVs, while the “worry” is “mixedness”, some inferior machines are sold. According to the market survey and analysis, there are mainly the following reasons: 1. Aging inventory machine: It is reported that by the end of 1998, there were about 15 million color power plant inventory (mainly small and medium screens), of which most were more than two or three years. Stock machine. Manufacturers originally expected to take the opportunity to take off in the high season before the Spring Festival, but due to the weak market, so about 700 to 8 million