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中华民族五千年历史长河中,酒和酒类文化占据着重要的地位。泸州作为中国历史文化名城,具有两千多年的历史,有着丰厚的文化底蕴。泸酒文化是泸州地域文化的典型代表,是最具品牌效应和开发潜力的优势特色资源。通过对泸州酒文化的研究,将泸酒文化与其它文化融合到一起,挖掘泸酒文化的内涵与特征,开发泸酒文化的应用价值,将酒文化用物质形式表现出来,发挥其宣传酒城特色、展示酒城魅力的作用,积极促进泸州酒文化的发展,促进泸州文化的建设与经济的可持续发展。
Five thousand years of Chinese history, wine and alcohol culture occupies an important position. As a famous historical and cultural city in China, Luzhou has a history of over two thousand years and a rich cultural heritage. Luzhou wine culture is typical of Luzhou regional culture, is the most brand characteristics and development potential advantages of resources. Through the study of Luzhou wine culture, Lu culture and other cultures are brought together to explore the connotation and characteristics of Lu culture and wine culture, to develop the value of Lu culture and wine culture, to display the wine culture in material form, Characteristics, the charm of the city to showcase, and actively promote the development of liquor culture in Luzhou, Luzhou culture and promote the sustainable development of economy.