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包装作为一种综合性的学科,它具有艺术与商品文化的双重性质,在当前的包装设计当中,大量的中国传统文化元素得到应用,这些元素不仅能淋漓尽致地体现商品的特征,也赋予其新的时代感以及生命力。这样的表现方式不但可以使得中华民族优秀的传统文化得到传承,同时还可以提升商品的文化价值。本文以现代包装的文化性、图形色彩以及本土特征为叙述重点,力图阐述传统文化在现代包装设计中的价值。一、前期考察及问题思考2013年4月,受浙江省茶业进出口有限公司的委托,我负
Packaging as a comprehensive discipline, it has the dual nature of art and product culture, in the current packaging design, a large number of Chinese traditional culture elements are applied, these elements can not only vividly reflect the characteristics of goods, but also give it a new The sense of the times and vitality. Such a mode of expression not only can make the excellent traditional Chinese culture inherit, but also enhance the cultural value of commodities. This article focuses on the cultural, graphic and local features of modern packaging, trying hard to elaborate the value of traditional culture in modern packaging design. First, the pre-investigation and questions Thinking April 2013, commissioned by the Zhejiang Provincial Tea Import and Export Co., Ltd., I am negative