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像网上购物对传统购物冲击一样,新媒体对传统电视的冲击势不可挡。新媒体是新的技术支撑体系下出现的媒体形态,是相对于报刊、杂志、广播、电视四大传统意义上的媒体,新媒体被形象地称为“第五媒体。随着信息技术的迅猛发展,互联网新媒体作为一种新兴传播形式,具有传统媒体无法比拟的优势和诸多特点。互动也是新媒体。真正的”互动“-可管理状态下的,用户可感受的自我参与和自我控制。手机媒体,开创媒体新时代。受新媒体的影响,看传统电视的人越来越少了,甚至有不少人由过去的看电视变成现在的听电视,转向宽带和手机电视。同时电信、联通和移动正在快速发展宽带电视业务。电视行业这一切的一切,都是如井喷班疯狂的新媒体惹得祸。这是挑战,同时也是机遇。
Like the impact of online shopping on traditional shopping, the impact of new media on traditional television is overwhelming. New media is a media form emerging under the new technical support system, which is relative to the four traditional media outlets of newspapers, magazines, radio and television, and the new media is vividly called the fifth media. With the development of information technology The rapid development of the Internet as a new media form of new media, with the traditional media incomparable advantages and many characteristics of the interaction is also a new media.Real ”interactive " - manageable, user-perceived self-participation and Self-control .Mobile media, create a new era of the media.New media influence, less and less people look at traditional television, and even many people from the past to watch TV into the current television, to broadband and mobile TV At the same time, telecom, China Unicom and China Mobile are rapidly developing their broadband TV business, and all this in the television industry is causing such troubles as the crazy new media in the blowout squad.This is a challenge as well as an opportunity.