经济的发展带动人民生活水平的不断提升,购买力的不断增强,加上生活节奏的不断加快,使得炸鸡类的快餐发展迅速,特别在韩剧《来自星星的你》播出后,炸鸡啤酒更是风靡一时。然而相比于欧美人的饮食习惯,本应更符合亚洲人胃口的乐天利经营状况并不尽如人意。因此本文通过调查问卷的方式,对乐天利营销方面的问题进行了调查分析,同时依据调查结果中的问题提出相应的意见或建议。希望通过本次问卷调查为乐天利更好的发展起到一定作用。 Economic development has driven the continuous improvement of people’s living standard and the continuous increase of purchasing power. With the continuous acceleration of the pace of life, the fast-food of fried chicken has developed rapidly. Especially after the broadcast of “You From the Stars” in the Korean drama, Is all the rage. However, compared to the European and American diet, this should be more in line with the Asian people’s appetite Ritalek Lee operating conditions are not satisfactory. Therefore, this paper investigates and analyzes the marketing issues of Lotte through the way of questionnaires, and at the same time puts forward the corresponding opinions or suggestions based on the problems in the survey results. I hope this questionnaire can play a role in the better development of Lotte Lee.