论文部分内容阅读
随着我国经济的快速发展,国家越来越重视发展中等职业教育,先后出台了一系列资助政策以及其他标志着中等职业教育又迎来了新一轮的发展,这些政策都为中职教育的发展提供了广阔的空间。因此,中职学生是一个有着巨大商机的消费市场,中职学生的消费行为越来越受到人们的关注,本文以四川省水产学校的学生为调查对象,研究中职学生的消费行为特点,继而提出针对性的营销策略。
With the rapid economic development in our country, the state has paid more and more attention to the development of secondary vocational education. It has issued a series of subsidy policies and other marks that the secondary vocational education has ushered in a new round of development. All of these policies are secondary vocational education Development provides a vast space. Therefore, the secondary vocational students is a consumer market with huge business opportunities. The consumption behaviors of secondary vocational students are paid more and more attention by people. In this paper, the students of Sichuan Fisheries University are investigated to study the characteristics of consumer behaviors of secondary vocational students, Proposed marketing strategy.