电力营销与一般商品营销的区别在于,电力营销是指在不断变化的电力市场中,以电力客户需求为中心,通过供用关系,使电力用户能够使用安全、可靠、合格、经济的电力商品,并得到周到、满意的服务。新型服务模式的客户服务中心便应运而生并蓬勃发展,与之对应的客户关系管理(CRM)也随之被普遍应用。 The difference between electricity marketing and general merchandise marketing lies in that electricity marketing means that electricity users can use safe, reliable, qualified and economical power commodities through changing the supply and demand relationships in the ever-changing electricity market, and Be thoughtful, satisfied with the service. The new service model of customer service center has emerged and flourished, and the corresponding customer relationship management (CRM) also will be widely used.