论文部分内容阅读
本文讨论的是加入WTO后我省招商引资策略的调整问题 ,提出了以吸引跨国公司投资为重点的两个方面的策略要点 :一、在互惠互利原则下实现安徽与跨国公司双赢的策略。要点是 :(1)了解跨国公司 ,主动选择合作伙伴 ;(2 )定点营销 ,敲门招商 ;(3)市场细分 ,为跨国公司定制投资环境 ;(4)真诚服务 ,以商招商 ;(5 )依法保障投资者权益 ,塑造诚信的商业氛围。二、在合作竞争原则下实现安徽与邻省的策略互动。要点是 :(1)推行“错位招商” ;(2 )吸引在华跨国公司对安徽再投资 ;(3)突出个性化建设目标 ,增强开发区招商功能 ;(4)加大软环境竞争力度 ;(5 )建立地区间动态博弈对策体系
This article discusses the adjustment of investment strategy in our province after China’s accession to the WTO and puts forward the following two key points in order to attract multinational investment: First, realize the win-win strategy of Anhui and MNC under the principle of reciprocity and mutual benefit. The main points are as follows: (1) to understand multinational corporations and take the initiative to choose partners; (2) to carry out fixed-point marketing and knocking on merchants; (3) to market segmentation and to customize the investment environment for multinational corporations; (4) to provide sincere services and business investment; 5) Protect investors’ rights and interests in accordance with the law and create an honest business climate. Second, realize the strategic interaction between Anhui and its neighboring provinces under the principle of cooperative competition. The key points are as follows: (1) promoting “misplaced investment”; (2) attracting multinationals in China to reinvest in Anhui; (3) highlighting the goals of individualized construction and enhancing the investment promotion function in the development zone; (4) intensifying the competition in the soft environment; 5) Establish inter-regional dynamic game countermeasure system