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县级电视台要作好对农节目,首先要明确对农节目的受众定位,既要明确农民是对农节目的主要受众群体又要兼顾到城镇观众;其次要明确对农节目的形式定位,报道内容要贴近农民、农村和农业,报道形式要多样化;第三要做好对农节目的包装定位,精心策划组织拍摄画面,运用电视手段拓展画面内容,运用多媒体设备增强可视性。
County TV stations should make the right programs for farmers. First of all, it is necessary to define the audiences’ positioning of the agricultural programs. It is necessary to make sure that the farmers are the main audiences for the agricultural programs as well as the urban audiences. Secondly, it is necessary to clarify the formal positioning and reporting of the programs The contents should be close to peasants, rural areas and agriculture. The format of the report should be diversified. Thirdly, the packaging orientation of agricultural programs should be well done. Pictures should be carefully planned and organized, and the content of the pictures should be expanded by means of television. Multimedia devices should be used to enhance the visibility.