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众所周知,江西省是一个经济欠发达的地区,近年来,江西省电视媒体的发展却引来业界侧目。2002年,江西电视台广告经营额达2亿元;2003年实现创收近3亿元,因此在业界有“电视媒体黑马”之称,这一切都与江西电视台重视媒介品牌经营和品牌传播是分不开的。对此,在第39界世界广告大会上,本刊采访了来京参展的江西电视台副台长兼广告部主任张晓建。
As we all know, Jiangxi Province is an economically underdeveloped region. In recent years, the development of TV media in Jiangxi Province has attracted attention from the industry. In 2002, Jiangxi TV’s advertising business amounted to 200 million yuan. In 2003, it achieved revenue of nearly 300 million yuan. Therefore, it is known in the industry as the “TV media dark horse.” This is indistinguishable from Jiangxi TV station’s emphasis on media brand management and brand communication. It’s open. In this regard, at the 39th World Advertising Conference, the magazine interviewed Zhang Xiaojian, deputy director and advertising director of Jiangxi TV station who came to Beijing to participate.