商战之中,产品价格、市场覆盖、广告宣传及企业“显性”实力之争,其结果往往是强者胜、弱者败,或两败俱伤,元气受挫。而高明的商战者,则能有意避开干戈相见,运用科学决策和发挥“隐性”潜能,创造缺乏竞争、兵不血刃,不战而胜、独领风骚的经营环境。本文拟撷举几法,以供商战决策者鉴阅。 In the commercial warfare, product prices, market coverage, advertising campaigns, and enterprises’ “dominant” power struggles often result in defeats by the strong, weak, or both. Gao Ming’s business warners can deliberately avoid the encounters between the two sides and use scientific decision-making and exerting their “hidden” potential to create a business environment that lacks competition, is incapable of fighting, and does not fought to win. This article proposes several methods to be read by business decision makers.