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本文针对当前中国房地产业激烈的竞争形势,房地产业日趋规范、市场日益成熟和客户理性程度提高的情况,论述了房地产业资本运营的必要性,并分析了现今资本运营的几种新模式。
In view of the current situation of fierce competition in real estate industry in China, the real estate industry is becoming more and more standardized, the market is becoming more sophisticated and the customer’s rationality is improved. The necessity of capital operation in real estate industry is discussed. Several new modes of capital operation are analyzed.