随着市场经济的发展,校企合作俨然已成为当今世界高等教育的发展趋势。本文根据当前市场营销专业教学模式的现状进行分析,以探讨促进和推动校企合作培养市场营销人才的有效途径。 With the development of market economy, school-enterprise cooperation seems to have become the trend of higher education in the world today. This article analyzes the status of the current marketing professional teaching mode to explore effective ways to promote and promote the cooperation between schools and enterprises and train marketing personnel.