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中国的家电企业已经走过了步履蹒跚的阶段,正在大步走出国门,与国际家电巨头同台竞技,以实现企业自身的全球化经营战略和市场化的深度运作;而在进军海外市场的征程中,海尔人,却以其卓越的创业精神以及这种精神所沉淀的运作现代化全球性企业集团的经营管理模式,骄人的引领着中国的家电行业,用1000亿元的营业额托起了一个内涵充盈的国际化品牌,震撼了世界,改写并丰富了全球电子家电的产业文化。
China’s household electrical appliance enterprises have gone through a faltering stage and are now striding out of the country to compete with international home appliance giants in order to realize their own global operation strategy and market-oriented in-depth operation. While marching into overseas markets In the Haier, but with its excellent entrepreneurial spirit and the spirit of the operation of the operation of modern global enterprise group management mode, leading the Chinese home appliance industry, with a turnover of 100 billion yuan up A full of international brands, shocked the world, rewritten and enriched the global electronic home appliance industry culture.