在黄鹤楼卷烟包装中,汉子的应用价值较为重要,不仅为包装增添了色彩,并且宣传了中国的传统文化。论文通过研究黄鹤楼卷烟包装中汉字的运用,以及汉字的文化、商业及艺术价值等,总结出黄鹤楼卷烟包装设计中价值的意义。以及汉字在黄鹤楼卷烟包装中的设计手法。通过一系列的研究希望可以帮助人们了解黄鹤楼卷烟设计,同时了解中国文化的精髓。 In the Yellow Crane Tower cigarette packaging, the application value of men is more important, not only for the packaging to add color, and promote China’s traditional culture. The paper summarizes the significance of the value of cigarette packaging design of Yellow Crane Tower by studying the use of Chinese characters in cigarette packaging of Yellow Crane Tower, as well as the cultural, commercial and artistic value of Chinese characters. As well as Chinese characters in the Yellow Crane Tower cigarette packaging design practices. Through a series of studies, hope can help people understand the Cigarettes cigarette design, at the same time understand the essence of Chinese culture.