媒体诞生的速度远远超过了消费者抛弃的速度,行业的生存空间和利润空间不断被压缩,任何一家媒体在发展过程中不仅要专注于核心业务,不拘泥于成长路径中所获取的优势,更要兼顾长期目标和即时盈利。放眼看全球顶尖的传媒集团,其新媒体探索大多数依然采取的是独立子公司的运营方式。凤凰网在组织架构上与凤凰卫视是两家分别在美国和 The birth rate of the media has far exceeded the rate of abandonment by consumers. The living space and profit space of the industry are constantly being compressed. Any media in the development process should not only focus on its core business but also do not rigidly adhere to the advantages gained in its growth path. More to both long-term goals and immediate profitability. Looking at the world’s top media conglomerates, the majority of new media exploration still takes the form of operating an independent affiliate. Fenghuang Wang and Phoenix Satellite Television in the organizational structure are the two were in the United States and